Boutique Hotel Secrets — Become a Hotel Owner this year
Boutique Hotel Secrets

How STR Operators With $100K and a Portfolio Are Becoming Hotel Owners by The End of This Year

We help you find it, fund it, fix it, and fill it.
You just bring the operating experience you already have.

Apply to Boutique Hotel Secrets
0 hotels acquired 0 keys Application only — 0 operators a month
The opportunity

Why hotels, why now

01

The math is different

A house is worth what the house next door sold for. A hotel is worth what it earns. Raise rates $22 a night on a 20-room hotel and you add over $0 in value.

02

The sellers are leaving

Over 0 small hotels in the US. More than 0 for sale right now. Most owners are older, tired, and ready to retire. This wave only happens once.

03

Nobody else can grab them

Too big for one person to buy alone. Too small for big investment firms to care. That gap belongs to operators like you — and it will not stay open forever.

04

You already know how to run one

Marketing, pricing, guests, teams. You built all of that in STRs. The only parts you haven't done — finding the deal and funding it — are exactly what we walk you through.

Proof you can see

Real properties. Real operators. Real results.

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Hotels acquired
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Shown below
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Keys shown
What we actually do

Four stages. We cover all four with you.

Most operators are strong at one or two and get burned on the rest.

01 — FIND IT

Find the deal

The deals worth buying rarely hit the public sites. Commercial real estate is an insider's game. We show you how to get inside the broker relationships where real deals move before they're ever listed.

02 — FUND IT

Fund the deal

The scariest part, and why most never start. We walk you through lending, seller financing, and raising from the investors you're already managing properties for.

03 — FIX IT

Fix the property

Renovation and repositioning without the mistakes that bankrupt first-timers. Estimating rehab correctly, running construction, and avoiding the traps that turn a good deal into a money pit.

04 — FILL IT

Fill it

The systems you already use for STRs, adapted to a hotel big enough to support a full team under you. You stop being the operator and become the owner.

Is this you?

Who this room is for — and who it isn't

This is you

  • You currently operate short-term rentals with real portfolio and team experience.
  • You have at least $100K liquid to deploy.
  • You're ready to move from managing other people's properties to owning your own.

This isn't you (yet)

  • You're brand new and haven't operated a portfolio yet. Go build that first — we'll be here.
  • You want someone to buy and run a hotel for you while you stay hands-off. That's a different service; we'll point you to it.
Application only, on purpose

We only work with 10 operators a month

The room is kept small so the coaching stays hands-on.

What happens after you apply

1

You apply

Fill out the short application below. It takes a few minutes.

2

We review it

We read every application to see whether this is the right move for you right now.

3

You book a call

If it's a fit, you book a call with Mike personally to see where you're at.

Questions

Straight answers

Do I need to already own a hotel?
No. Most people we work with are experienced short-term rental operators making their first move into hotels.
Do I need enough cash to buy a hotel outright?
No. You need at least $100K liquid and the willingness to partner and raise the rest. We teach you how to fund deals using other people's capital — including investors you may already work with.
I'm still running my STR portfolio. Is it too early?
If you're operating a portfolio with a team and you have the capital floor, this is exactly the right time. If you're brand new, it's too early — and we'll tell you.
How many people do you take?
10 per month. The room is kept small so the coaching stays hands-on.